ROSWELL, GA--Hotel Effectiveness, the leading provider of labor management software for the
hotel industry, has just announced the appointment of Del Ross as Chief Revenue Officer and
David Abel to Vice President of Operations. The two hires will provide the company with deeper expertise in innovation, customer service and growth.
Ross, formerly a senior advisor in the travel practice at McKinsey & Company, will now lead and drive overall growth for Hotel Effectiveness. As an established sales and marketing leader, he brings extensive experience and success developing and executing rapid growth strategies.
Prior to McKinsey, Ross worked with leading SaaS companies to expand to over 30,000 hotels
worldwide. He also spent many years as head of commercial sales and marketing for IHG
Americas and was responsible for $12 billion in annual hotel revenues. In addition to industry
leadership, Ross is an accomplished inventor, with multiple patents in the field of marketing
“Hotel Effectiveness is the single most impactful technology to improve hotel profitability in the
market today,” said Ross. “Through our proprietary SaaS platform hotel owners and managers
will optimize labor costs, eliminate wasteful shift schedules, and dramatically reduce overtime
David Abel joins Hotel Effectiveness from nCourt where he served as vice president of vertical
markets and sales operations. Abel is an expert in scaling operations in fast growing startups.
As vice president of operations at Hotel Effectiveness, he is responsible for overseeing
onboarding, training, implementation and support.
“I am excited to join the Hotel Effectiveness team to help the business and its customers scale
more efficiently,” explains Abel. “I am particularly looking forward to working closely with the
company’s growing base of hotel owners, third party management companies and properties
as we expand our ability to implement new hotels on our system to accommodate our rapid
Hotel Effectiveness’ SaaS platform empowers hotel owners, third party management
companies and property-level managers to control labor expenses using sophisticated staffing
models driven by operational drivers, robust labor standards and industry benchmarks. At the
same time, the easy-to-use interface gives control of this impressive technology to busy
operations managers who typically spend just five minutes per day maintaining their schedules
and labor performance in the system.
“From the start, we’ve always taken great pride not only in our product but in our people,” said Mike Martin, co-founder and CEO. “Adding top talent like Del and David to our leadership team will enable us to deliver our exceptional service to even more hotels more quickly than ever before while maintaining our reputation of being easy to work with and highly impactful